Case study: Chptr

Mobile-first memorialization platform

  • Mobile development

Project information

Description

Mobile app for communities to gather, share and hold memories of a lost loved one’s life for generations to come.

Industry

Social

Client

Chptr

Release

2021

The Client

Never gone 

Chptr Founder and CEO, Rehan Choudhry, realized there was something else that we -as human beings- could do to cope and deal with when losing someone we love. He idealized a mobile app that could make it possible to share thoughts and immortalize what we want to remember about our loved ones.

After receiving the MVP, we knew we wanted to be part of this project, so we started developing an easy-to-use and accessible to all unique way to honor lives well lived.

Process and challenges

We needed to build an app that would allow people to join groups that pay tribute to someone they knew and lost. It had to work to be able to share images, videos, thoughts, information, and everything they needed to do to remember someone and honor their lives. We used Flutter to develop the app and led the project’s entire lifecycle.

  • Synergy

    The first step was doing a lot of testing and feature development working simultaneously with Chptr Consulting CTO, Jake Spracher, who with his expertise and extraordinary career as an ex-Apple engineer, helped us with the procedure and organization of the project. We offer an incredibly committed and empathic team and set regular meetings while refining their product as a collective team.

  • Performance

    Like with most social media apps, Chptr required a massive load of photos and videos as they are the heart of the app. 

    One of the biggest challenges we found working on this mobile application was to make it work fast and with a quick response despite its large amount of multimedia assets

    This was a high matter to the team considering the moving and difficult time the users are struggling with while starting to use the app. Everything needed to work smoothly and effectively.

  • Recognition

    Product hunt is a web for product-loving enthusiasts to review new tech products. 
    Chptr was voted 1st Product of the day and was part of the Top #5 of the week. 

How we did it


  1. 1.Research

    There was an impressive teamwork effort in searching for the best services to handle large amounts of media, that had multiple features that needed to work simultaneously, multiple Spikes were carried out to find out which were most compatible and efficient. Always targeting the best user experience, we looked for improvements in user experience and design handoff.

  2. 2.Development

    We put together our best practices to develop a scalable and powerful app. Some of those practices were unit testing and integration testing, code documentation, continuous integrations, and deployment workflows. Also, we integrated different services that brought feature synchronization challenges, but thanks to the quality and integration in testing, we were able to deliver. This was made by always including the best code quality possible.

  3. 3.Launching

    After weekly synchronization sessions and planifications of sprints with the whole team, the launching was managed in different stages to ensure we provided the Client and its users with a robust application that satisfied their expectations. The app was launched to the stores and rated five stars.

Supporting the healing process

Chptr is the digital place to cope with the hardest part of our lives: saying goodbye to our loved ones. It is a useful tool for sharing what we want to remember about them. We can do it by safely storing memories like photos and videos, inviting friends to contribute to their stories, and discovering other Chptrs. 

The app got up to 100 reviews on stores iOS, +500 downloads on Google Play and has over 1000 users.

"They were not an extension of our team, but rather a core part of our team from day one."

I don’t know what will happen next with our business but I do know that I am incredibly optimistic because of what the CreateThrive team built for us. Today our team gets to do what we love, helping people through their grief journeys, because the CreateThrive team took a chance on us. I’ll always be grateful for it.

Rehan ChoudhryCo-Founder5 stars

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